This is the kind of messaging Democrats need to revive
Hey Democratic Party, this election is absolutely crucial. I am not talking about crucial in terms of power, but crucial in terms of the basic shape and direction of this country. We are ruled by a wannabe despot, and your brand of policy wonk centrism has been an absolute failure. Narratives and stories are what move people politically. You need to come up with some good ones, not awful weak tea like "When They Go Low, We Go High."
I am not necessarily the best wordsmith, but you can surely take these narratives and make them into snappier slogans. The underlying narratives are what matters, anyway. Here's basically the language I would use.
"Democrats Care About Your Health, Republicans Care About Making The Medical Industry Rich"
Obamacare has helped millions of people, but the Republicans want to destroy it. They don't care if you live or die or go bankrupt, they just want to make sure that the big health companies make more money, and that the rich and corporations don't have to pay taxes. Not only will Democrats fight to keep Obamacare, they will push for Medicare for All, which will mean a drastic reduction in your health care costs and money you can use for a better life. It will also give you security, and the ability to easily switch jobs without having to worry about losing health coverage for you and your family.
"Democrats Want to Rebuild Our Crumbling Infrastructure, Republicans Want To Sell The Country Off For Parts And Scrap"
Donald Trump promised money for infrastructure, and that was just a pack of lies. Instead he made sure that he and all his rich friends got a massive tax giveaway from the government. The big corporations are not using that to make more jobs, they are using it to make themselves richer. That is the only policy priority the Republicans have: make the rich richer. Democrats want to build a better country, and building infrastructure will also create jobs.
"Democrats Want To Protect Hard-Working Immigrants, Republicans Want To Hurt Them"
The president has repealed DACA, has rescinded protections for immigrants from many countries, and is now breaking up immigrant families. He has also told his ICE thugs to deport law abiding immigrants, even those married to American citizens and respected in their communities. Democrats want to pass a law to protect DACA, and to offer a path to citizenship for those immigrants who have been contributing to this country.
"Democrats Want To Protect You From The Big Banks, Republicans Want The Banks To Rip You Off"
Obama and the Democrats created the Consumer Protection Agency so that the government could protect bank customers from being exploited and ripped off. The Republicans and Trump administration have decided to destroy it, because they take money from Wall Street and they care more about their banker friends than they do about you. Democrats want to more tightly regulate banking so that you get a fair shake from lenders.
"Democrats Think Every Person Deserves Dignity and Respect, Republicans Don't"
Republicans support all kinds of hateful legislation to limit the rights of LGBT people, and use hatred of them to rile up the religious extremists in their base. Democrats think that all people deserve dignity, and that their gender identity or sexual orientation should never be used to justify any kind of discrimination. Republicans also recently got rid of regulations to stop racial discrimination in car loans. On top of that, the Trump administration has been soft on enforcing civil rights laws. Deep down they do not care about discrimination, especially if that discrimination benefits their rich friends.
"Democrats Want To Lower Gun Violence, Republicans Only Care About Appeasing the NRA"
After recent shootings millions of Americans have taken to the streets to say that enough is enough. They are tired of levels of gun violence several times higher than those in our peer countries. It just does not have to be this way. Despite the outcry for sensible gun control, nothing has happened. Why? Because Republicans are scared of the NRA, and they want their money and the money of the big gun companies. The NRA is an extremist organization that wants guns everywhere, but Republicans slavishly do their bidding. That money means more to them than dead children. Tell them that enough is enough.
"Democrats Want To Hold Donald Trump Responsible, Republicans Support His Thievery and Immorality"
The president promised to drain the swamp, but he is in fact the biggest swamp monster. He has been getting bribes through Michael Cohen by big corporations like ATT. He went from using debt to paying cash for his holdings, right around the time his relationship with Russian oligarchs was established. The president is behaving like an organized crime boss, while the Republicans are his enabling toadies. He is ripping you off and robbing the country blind and working on behalf of a hostile foreign nation and laughing in your face. Democrats will investigate and hold the president responsible and impeach him if need be.
Of course, a lot of this is predicated on the Democrats being a truly social democratic party. I highly suggest that they get on that.