I was recently in New York with my children. At one point they asked to go a newsstand to see if they had a copy of the Taylor Swift cover of Time magazine (my daughters are dedicated Swifties.) It struck me in that moment that magazines occupied a very different place in their life than mine, more collectors' items than an essential part of life.
I owe a lot of who I am to magazines. For years people would compliment me on my the breadth of my knowledge and my ability to recall random facts. I am less impressed by this than others, but I learned a lot of this stuff from being an avid magazine reader in my youth. In junior high I would walk to the public library every day after school and just raid the magazine section, which was the part of the library where I would wait to get picked up. I was not too discriminating. I read Time the most since it was the consensus news magazine at the time, but dipped a toe in Newsweek and US News. I would get intrigued by both The New Republic and The National Review, unaware of their rival ideological perspectives. In a lighter mood, I would peruse People and Life.
At home I had a prized subscription to Sports Illustrated. It gave me a far deeper understanding of the sporting world than I was getting from my daily doses of Sportscenter. I got it every Thursday, the same day my sisters and I went to piano lessons. I always finished first, then would sit on my teacher's basement floor and read the magazine. It was always such a welcome moment of solitude and discovery. At the public library I would branch out and read the now defunct Sport and Inside Sports (for some reason there was no Sporting News.) I also had a subscription to MAD magazine, a publication that greatly attuned my young bullshit detector and allowed me to look at my surroundings with a clearer eye.
Magazines served me well later in life, too. In high school I would scour the reviews in the back of Spin magazine and use them as a guide to find the kind of indie rock albums they did not play on the radio in my neck of the woods. As a college student I did competitive debate, and to prepared by reading as much of The Economist as I could. In my off hours between classes I would go to the campus library and pick up and read magazines, recreating those middle school moments. Afterwards I had low wage jobs as a gas station and library clerk, and in both cases reading magazines at the counter helped me pass the time in that pre-cell phone world. Once I had my first real job and could afford creature comforts I immediately subscribed to the New York Review of Books and the New Yorker. As often as I could, I would pick up issues of Mojo and Uncut at the bookstore. Some of them were so dense with insights that I've held on to them through multiple decades and moves.
Magazines have alas fallen on hard times. There's talk that Sports Illustrated will soon be dead after years on life support. Newsweek's new ownership has ties to a cult. It's also been interesting to see that we just can't give them up. When Time announced Taylor Swift as their Person of the Year it dominated public discourse for days after. Evidently the editorial decisions made by magazines still matter to people, even if they were not as seismic as Time's "Is God Dead?" cover from the 60s (or Demi Moore's nude pregnant cover photo on Vanity Fair from the 90s, for that matter.)
Being the Luddite sentimentalist that I am, I have responded to this state of affairs by subscribing to magazines. I had let my New Yorker subscription lapse years ago, but immediately resubscribed the day pandemic lockdown began. Since then a friend gifted my a Texas Monthly subscription, which I enjoyed. I have subscribed to the Atlantic and Vanity Fair (it came free with my New Yorker sub and I've enjoyed it) since then. When I went to the newsstand with my daughters I picked up the most recent New Republic and was so impressed by it that I may indeed add another subscription. Who knows, maybe I will bite the bullet and get the meaty New York Review of Books back in my life (sorry Harper's, you've gone hack.)
Not all of these publications are paywalled, but even then, it's worth it. The experience of reading a magazine online is so erratic and fractured. When I use my New Yorker app they keep pushing little web articles responding to current events to the top of the feed. I don't subscribe to the New Yorker for that, but for the voluminous studies of subjects that I didn't know I was interested in until I picked up the magazine. Just picking up the magazine is a great experience. It is not an agglomeration of links but a carefully considered product from front to back, the result of great effort and human creativity. (The French Dispatch is one of my favorite Wes Anderson films because it understands the aesthetics of magazines, which are not replicated anywhere else.)
I am not sure how long paper copies of all the magazines I subscribe to will even be around, so I am trying to cherish them while I can. I also think there's just a chance that they will make a comeback. My daughters have long been intrigued by my copies of the New Yorker and like to formulate their own answers to the cartoon caption contest. They have a couple of subscriptions themselves, a love that I hope will blossom. At a time when the internet has increasingly become a cesspool of AI goop interspersed with popup ads and clickbait links, a well-composed magazine is a necessary antidote. Go read them while you can and maybe we can keep them around longer.